EL VACÍO: A NEW ATMOSPHERIC MULTI-MEDIA EXPERIENCE

Gogy and Nikolai Rose are proud to announce the launch of the collaborative multi-media project El Vacío.  The project uses a variety of mediums – photography, video, print design, installation design, web design, music, and scent – to create a monument to a feeling.

Inspired by Salvator Dalí’s interpretation of Diego Velásquez’s renowned painting Las Meninas, El Vacío is an exploration of the void:

“El Vacío is boundless, intoxicating, everything ephemeral, fleeting, blurry, warm, seductive.  It passes before you know you’re in it.  Being there is euphoric but dangerous, beautiful yet treacherous, dark and cryptic.  It is occluded by grey area, lust and living … It is the obstruction of references to the concrete, grounded, physical world.  Everything is questionable, nothing definite.”

At the project’s core is a series of photographs taken by Gogy on his cell phone, a tool well suited for spontaneity.  He approached Nikolai Rose to collaborate on the design of a book for the images, as well as the creation of an immersive installation to embody the El Vacío experience.

Jonathan Vingiano, of the digital agency OKFocus, has created a website for the project that will launch alongside the installation.  El-Vacio.com serves both as a digital extension of the El Vacío atmosphere, as well as a hub for practical information about the project (www.okfoc.us).

Physical Therapy has created an ambient soundtrack for the installation and that will also be available for download on the website (www.sheneedstherapy.net).

Joya has also partnered with the team to create a limited-edition scented candle that will burn at the installation (www.joyastudio.com).

El Vacío has previously shown in Tokyo, Japan this past October, and is opening at The Wayward Gallery in London, England on November 17th, 2011 at 8pm, and will be on display until November 22nd, 2011.

THE WAYWARD GALLERY
47 MOWLEM ST
LONDON
E2 9HE
TEL-02034170404
(http://www.thewaywardgallery.com)

Opening Reception
November 17th 8:00-11:00PM
Drinks provided by Hendrick’s Gin and Kopparberg

WWW.EL-VACIO.COM

Gogy is a New York City based artist and photographer.  After working with photographers David Shadi Perez and Mark Borthwick, Gogy released his first self published photography book, LIGHTTIME.  He has previously shown at Le Baron de Paris in Tokyo and La Esquina in New York (www.gogy.me).

Nikolai Rose is the New York City based creative team of Jacob Melinger and Alan Paukman. In addition to an in-house accessories collection, the studio handles multidisciplinary projects in fashion, art and design.  Previous work has been shown at 7Eleven, Black & White, and Puffin Room Galleries in New York (www.nikolairose.com).

For more information please contact press@nikolairose.com

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